Introduction
It’s no longer a secret that your business needs a website to succeed, but you may not have the mastery to generate quality traffic.
On the other hand, there’s an oversaturation of websites and content on the internet, and standing out of the crowd is challenging.
So, how can we rank a website higher on search engines?
The most used path by marketers today is SEO branding. Not only does it help you rank on top, but it also creates a unique identity for your brand so that people know you better. Today, we will learn how this marketing strategy can bring quality traffic and improve your overall business sales.
What is SEO branding?
We all buy from a brand we trust; nearly 81% of consumers feel the same way. Now, if you want to build trust among potential customers, you need effective SEO and branding strategies. While SEO helps you rank higher on Google, branding enables you to create a unique identity. Altogether, SEO branding is a great package to increase brand recognition and generate organic traffic.
For example, you prefer purchasing an iPhone because you trust “Apple” that’s their branding. Similarly, when you search for “the best phone to purchase,” Google suggests “Apple” on top; that’s because of their SEO strategy.
So, SEO and branding go hand in hand to promote a business and together lead to success. Additionally, when you have good branding, user recognition, and Google’s trust, you can rank #1 on SERPs.
How do SEO branding services influence your business growth?
If your aim is just to rank higher on Google, then SEO is sufficient, but to let people remember you, branding is a must. When both these are jumbled up together, they create a well-recognized brand that always ranks on the first page of Google.
Nearly 53% of US consumers research a product using a search engine like Google before purchasing it. Then again, most consumers never visit the second result pages, so ranking on top is essential.
Improving company recognition with branding
However, increasing your page ranking is insufficient unless people recognize you, which will ultimately lead you to fall from the top position. Therefore, first, you must focus on creating a solid branding strategy not limited to logo designing or naming a business.
Branding your business is a long-term process that illustrates your values, visions, mission, and goals in a visually appealing manner.
Rank higher on search engines with SEO.
When your website is ready to attract people, you need a strategy to make the website visible on search engines. This task is part of your SEO strategy that optimizes your website for major search engines, e.g., Google.
SEO branding services can instill multiple factors within your website and its content that align with Google’s algorithm for ranking sites.
Improving conversion rate
People who recognize your brand can go to the bottom of SERPs to find your site. But SEO ranks you high, so there’s the slightest chance of losing your potential leads.
On the other hand, SEO service providers can improve your website user experience to retain these leads and also encourage new customers to visit your website. Furthermore, when it showcases your services, past client testimonials, brand values, and vision, leads may convert into customers.
Develop a brand authority in the market
Paid marketing often falls short because brands are skeptical of fraud agencies. SEO helps drive organic traffic to your website and brings genuine customers who are interested in your products.
Therefore, you can create SEO-optimized content that aligns with your brand value and rank #1 on SERPs. This will improve your brand authority and establish yourself as a thought leader.
How do you select a top SEO branding agency?
We understand your difficulties in choosing the right SEO branding agency out of the sheer number of companies available. However, you need to consider a few things before hiring them.
- Ask for references or search Google to find a few top-tier agencies.
- Arrange a meeting with each of them to verify if they have the right skills and experience with SEO branding.
- Do these agencies have worked with companies similar to yours?
- What services do they provide you, and are they scalable?
- How much do they charge for the services, and is it in your budget?
- Will they take any measures to check your SEO branding performance?
- How does their previous client react to the services and work quality?
Final thoughts!
If you are here reading this post, we expect you have already started or are planning to start a business. Running a business has its own benefits but comes with numerous struggles, and one such is establishing yourself as a trustworthy brand and attracting new customers.
We at Gigde understand your struggles as we work with people from diverse backgrounds, bringing new perspectives to solving business issues. Our SEO team comprises top talents who can tailor SEO services according to your needs and focus equally on your branding. Therefore, if you are a startup or an established business facing difficulty with branding, contact us anytime.